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Trademarks are the key to market success

The establishment of trademarks, whether for products or for services, is an essential and indispensable part of every market-conscious company policy. Trademarks have a decisive influence on customer loyalty and the company‘s image. It is important to know, that also the distinctive appearance and packaging of products can be registered as trademarks.

We advise our clients in the selection and design of new trademarks and trademark families from the protection point of view and concerning the prevention of possible collision with existing brand names and trademarks held by competitors.